A Study on the Customer Satisfaction from Indian Coffee House – in Jabalpur City
Asian Resonance (P: ISSN No. 0976-8602 RNI No. UPENG/2012/42622 VOL.-III, ISSUE-III, JULY-2014 E: ISSN No. 2349-9443 ) Abstract Uma V. P. Shrivastava Hitkarini College of Engineering and Technology, Hitkarini Hills, Dumna Road, Jabalpur, M.P. With the historical globalization, liberalization and privatization in the country, the disposable income of the people in all the SEC‟s has increased. This increase in disposable income has increased the ease in the lifestyle of the people. Further ahead this has made an increase in the market of both product and service industries. Over the last decade it has been noticed that, the frequency of travelling and dining out, of people have increased manifolds. Snacking and munching sectors of food service industry has grown substantially. People have started enjoying the idea of eating outside in hotels, restaurants and food joints. In this entire process, the most sought after food joint in the area of Jabalpur is „ICH‟ i.e. t...