Identifying Key Quality Dimensions Impacting Customer Satisfaction from Banking Services in Punjab

Asian Resonance ( P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-8, ISSUE-2,(Part-1) April 2019 E: ISSN No. 2349-9443 ) Abstract Monita Mago Assistant Professor, Dept. of Management and Information Technology, PURCITM Patiala, Punjab, India Deepika Gupta Research Scholar, Dept. of Management and Information Technology, PURCITM Patiala, Punjab, India Aims The aim of this research paper is to identifying key quality dimensions impacting customer satisfaction from Banking Services in Punjab. Relevance Inclusive Growth is the biggest challenge that our nation faces today. Thus, one of the tools that Government of India has encouragingly adopted for achieving inclusive growth is Financial Inclusion. Reviewing the state of financial inclusion in India, in 2019, we can see improvement in indicators of financial inclusion such as number of bank accounts, number ...