Social Research Foundation, Kanpur (UP), India

Periodic Research   ( P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-7, ISSUE-2, November-2018 E: ISSN No. 2349-9435 )  Abstract   Debajit Sharma   Research Scholar, Deptt. of Folklore, Gauhati University, Assam,India Mrinal Medhi  Associate Professor (Rtd.) Deptt. of Folklore, Damdama College, Gauhati University, Assam,India The phenomenon of social change is inherent in every society and culture and culture has remained a unique attribute of human reality. This particular reality not only differentiates human societies but also plays a vital role among them when talked about identity. Thus the notion “culture” subsists among all sorts of human groups as a sensitive case marker through ages. Andre Gunder Frank, an economist associated with dependency theory argued that a form of Globalisation has been in existence since the rise of trade links between Sumer and the Indus Valley Civilization in the third millennium B.C. (Frank, 1998). Even though, Globa...