A Pragmatic Study of Impact of Advertising on Social and Moral Values of Children
Asian Resonance (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-IV, ISSUE-IV, October-2015 E: ISSN No. 2349-9443) Abstract Jaiman Preet Kaur Research Scholar, Deptt.of IRC-UHVE IKG-Punjab Technical University, Kapurthala, Punjab Jagmeet Singh Bawa Joint-Director, Deptt.of IRC-UHVE, IKG-Punjab Technical University, Kapurthala, Punjab Every day, one comes across infinite advertisements for various products and this excessive intervention of media in our day to day lives cannot be side lined since it impacts all those surrounded by it. Value education and environmental education for sustainability are both spheres of education research that have manifested rapid and overlapping development in recent years. This paper aims at studying the significant impact of advertisements on social and moral values of children. The main objective of this paper is to identify and evaluate the significant difference between the opinions of respondents related to vari...