Social Research Foundation, Kanpur (UP), India

Asian Resonance (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-IV, ISSUE-II, April-2015 E: ISSN No. 2349-9443 ) Abstract   Maya Agarwal  Research Scholar, Bhagwant University, Ajmer, Rajasthan Faculty of Business Administration, SPRC Govt.College, Ajmer, Rajasthan Anil Upadhyay  Associate Professor, Deptt.of Business Administration, SPRC Govt. College, Ajmer, Rajasthan Performance appraisal system followed in Bharat Sanchar Nigam limited was studied. The success of any organization will therefore depend on its ability to measure accurately the performance of its members. Performance appraisal is a process of assessing, summarizing and developing the work performance of staff in an organization. Good performance appraisal benefits both employees and the organizations. They promote common understanding of individual needs, work objectives and standards of acceptable performance. Well designed performance appraisal systems not only motivate the employees but also ca...

Asian Resonance (P: ISSN No. 0976 - 8602 RNI No.UPENG/2012/42622 VOL.-IV, ISSUE-III, July-2015 E: ISSN No. 2349 - 9443) Abstract   Farzana Gulzar  Sr.Assistant Professor The Business School University of Kashmir, Hazratbal, Srinagar Samiya Gul  Research Scholar The Business School University of Kashmir, Hazratbal, Srinagar Sericulture industry has occupied a prominent place in the industrial development in Jammu and Kashmir. J&K is the only state which produces the best quality bivoltine silk which is regarded as one of the finest fabric in the world. The Sericulture experts of Japan have recognized the superiority of natural climatic conditions in the state favourable for the development of Sericulture and for the production high grade raw silk of international quality. This industry attained a unique importance among all other sectors and provides an excellent and unique opportunity for socio-economic progress in the developing countries. There is an immense pot...

Asian Resonance (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-IV, ISSUE-IV, October-2015 E: ISSN No. 2349-9443)    Abstract   Nidhi Aggarwal  Assistant Professor, Deptt. of Business Administration, Meerabai Institute of Technology, Maharani Bagh, Delhi The purpose of the study is to investigate the factors affecting purchase decision of customers towards smartphone. A seventeen item questionnaire was used to elicit responses from 360 potential customers in Delhi, Noida and Gurgaon. Factor analysis (data reduction technique) was applied on the collected data. The finding of the study resulted in the emergence of five factors viz. Product Features and Cost, Brand, Social Influence, Convenience and Dependency which affects the Smartphone purchase decision of customers in these three regions. for full paper please visit below link : http://www.socialresearchfoundation.com/upoadreserchpapers/1/73/1512231152551st%20nidhi%20agarwal.pdf

Asian Resonance (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-IV, ISSUE-IV, October-2015 E: ISSN No. 2349-9443) Abstract   Sandeep Saxena  Assistant Professor, Deptt.of M.B.A., Apollo Institute of Technology, Kanpur Economic development of any country will be lop-sided without involving women who constitute half of the world population. For women entrepreneurs, “ starting and operating a business involves considerable risks and difficulties regarding obtaining lines on credit, problems in marketing management, production, advertising and packaging and other socio-personal, managerial, technical, Raw-material Inventory, Financial and governmental assistance problems. This paper proposes to identify the major problems of women entrepreneurs with the objectives of analyzing the various problems faced by them and by suggesting the remedial measure which will help in the acceleration of women entrepreneurship. for full paper please visit below link : http://www.socialre...

Asian Resonance   (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-1, January-2018 E: ISSN No. 2349-9443) Abstract   Sonu Chowdhury  Assistant Professor, Deptt.of Business Administration, School of Management Studies, Sangam University, Bhilwara, Rajasthan, India. J.Shanmugapriya  Research Scholar, Deptt.of Business Administration, IIHMR University, Jaipur, Rajasthan, India. Change is inevitable and responding to the change is the need of the hour. Standing on the brink of technological revolution and seeing how it has altered the way we live our lives also instigate us to think and look at the gradual changes in environment.Growth fuelled by massive industrialization, technological adoption and integration of the whole world has been impressive. On the other hand, rapid urbanization, lack of public awareness and the environmental degradation are responsible for biodiversity loss. Hence it is important to identify the level of consciousness of individ...

Asian Resonance   ( P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-2, April-2018 E: ISSN No. 2349-9443 ) Abstract   Anam Faruqi  Student, Deptt.of Business Administration, Institute of Chartered Financial Analysts of India Sikkim, India In recent years, the extensive use of mobile phones has led to exposure of humans to radio frequency electromagnetic fields (RF EMFs). This paper reveals that the exposure to EMFs from mobile phones prior to sleep affects the sleep pattern. A biological explanation for an association between exposure to RF EMF and disturbed sleep pattern can be hypothesised on the ground that the electromagnetic field exposure suppresses melatonin excretion by pineal gland. for full paper please visit below link : http://www.socialresearchfoundation.com/upoadreserchpapers/1/212/1907100724231st%20anam%20faruki.pdf

Asian Resonance   ( P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-2, (Supplementary Issue)- April-2018 E: ISSN No. 2349-9443 ) Abstract   Dilip Kumar Jha  Assistant Professor, Deptt.of Business Administration, Pragya College of Education, Bhadurgarh, Haryana, India This paper presents the quality concerns in elementary teacher education, taking the three domains - cognitive, psychomotor and affective - as bases for the enunciation of various issues germane to quality. It suggests that teachers should be trained to undertake portfolio approach for performing their tasks effectively and efficiently to augment quality education. for full paper please visit below link : http://www.socialresearchfoundation.com/upoadreserchpapers/1/217/1907220117591st%20dilip%20kumar%20jha.pd f

Asian Resonance (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-3, July-2018 E: ISSN No. 2349-9443 ) Abstract   Himani Sharma  Assistant Professor, Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India Samta Soni Research Scholar, Deptt.of Business Administration, CDLU, Sirsa, Haryana, India Service quality and customer satisfaction are considered as significant issues in the service industries and specifically in banking sector. Customer loyalty is significantly dependent on high service quality. The purpose of this research paper is to analyze service quality gaps of both public sector banks and private sector banks and to propose a gap model based on customers expectations and perceptions. Information is gathered from 486 customers of four public sector banks and four private sector banks in NCR and Haryana. The results indicated that the quality of services provided by public sector banks under tangibili...

Asian Resonance (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-3, July-2018 E: ISSN No. 2349-9443 ) Abstract   Suman Behmani  Research Scholar, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India Monika Bargujjar  Research Scholar, Deptt.of Applied Psychology, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India This piece of research is an effort to study the buying behaviour of young consumers and their preferences regarding their shopping style, and choices from local kirana shops and shopping malls. For this purpose, a sample of 119 male and female young adults was taken from Hisar city. Results show that there are significant gender differences and males are more inclined towards shopping from shopping malls as compared to females. Further results show that overall these young adults are more inclined towards shopping form shopping malls as compared to local kirana shops. F...

Asian Resonance ( P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-4(Part-1), October-2018 E: ISSN No. 2349-9443 )   Abstract   Ashutosh Mohan  Associate Professor, Institute of Management Studies, Banaras Hindu University, Varanasi, India Arun Kumar Deshmukh  Assistant Professor, TAPMI School of Business, Manipal University, Jaipur, India The study explores and identifies various practices of supply chain and its influence on retail firms‟ economic status in Post-Goods and Service Tax (GST) era. The study also tries to find out the differences of operations in organized and unorganized retailing in Indian context. The study incorporates the in-depth analysis of local retailers‟ stiff resistance, profitability for back-end unorganized suppliers and value offers to ultimate consumers‟ issues. On the basis of proposed work, researcher will encapsulate a winning formula for organized and unorganized retail sector in India in post GST era and specific...

Asian Resonance ( P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-8, ISSUE-2,(Part-1) April 2019 E: ISSN No. 2349-9443 )   Abstract   Pooja Dogra  Research Scholar, HPUBS, Himachal Pradesh University, Shimla, H.P., India J.S. Parmar  Professor, HPUBS, Himachal Pradesh University, Shimla, H.P., India The present study is an attempt to find out effect of working conditions on quality of work life among the workers of public and private hospitals in Chandigarh tricity region of North India. Two public and two private hospitals were selected and employees from these hospitals who were taken as sample were doctors and Nurses. A total of 300 responses were recorded, 150 from each type of hospital. 100 doctors and 200 nurses were covered under the study. The findings of study revealed that there is significant difference in the opinions of public and private hospital employees regarding working conditions at their work places. Private hospital employees were fou...

Asian Resonance ( P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-8, ISSUE-2,(Part-1) April 2019 E: ISSN No. 2349-9443 ) Abstract   Mayank Kumar Agrawal  Research Scholar, Dept. of Business Administration, University of Rajasthan, Jaipur, Rajasthan, India With more than six lakh villages and 65% of the population, rural India has become a mass market for FMCG consumption. low per capita income, low level of literacy, low brand awareness, and inadequate communication make it more difficult for the companies in FMCG sector.Now in this scenario, there is an urgent need of the companies to look for innovative marketing strategies to enter, grow and sustain in Indian rural market. This paper attempts to uncover the strategies of Hindustan Unilever limited which have done fairly well in rural markets and also an attempt to give the companies the strategies to focus before entering the rural markets in India. for full paper please visit below link : http://www.socialresearch...