Dominant Narratives in Print Media: An Analysis
Periodic Research ( P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-IV, ISSUE-III, February-2016 E: ISSN No. 2349-9435 ) Abstract Sabeha Mufti Associate Professor, Deptt. of Media Education Research Centre, (MERC), University of Kashmir, Srinagar, J&K Aadil Showkat Research Scholar, Deptt. of Media Education Research Centre, (MERC), University of Kashmir, Srinagar, J&K Media has been able to set a dialogue about different events and happenings that help to nurture ideologies and shape reality. These ideologies in turn have led to on-set of diverse range of discourses within media and these procedures interplay together to construct a definite discourse. Therefore, it can be said that media sets the agenda for the people and can lead to the development of a prominent discourse. Within this context, Print Media discourse has tremendous scope for interactivity. It provides a platform for exchange of ideas and experiences. Salience, agenda setting a...