Social Research Foundation, Kanpur (UP), India

Asian Resonance ( P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-4(Part-1), October-2018 E: ISSN No. 2349-9443 ) Abstract   Hemant Kumar  Vice-President, Marketing, ICC Projects/Kordansky Pvt. Ltd., Delhi , India Cashless Economy can be defined as a situation in which the flow of cash within an economy is non-existent and all transactions must be through electronic channels such as direct debit, credit cards, debit cards, electronic clearing, and payment systems such as Immediate Payment Service (IMPS), National Electronic Funds Transfer (NEFT) and Real Time Gross Settlement (RTGS) in India. The purpose of this research paper is to clearly examine the development and challenges of cashless economy and also knowing about availability of various alternative modes of payment. It will also help to understand what Steps Should be Taken towards Cashless Economy? Enabling access to banking is a pre requisite to promote cashless economy. So the success of initiatives ...

Periodic Research   ( P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-7, ISSUE-2, November-2018 E: ISSN No. 2349-9435 )  Abstract   Preeti Sahu  Ex. Assistant Professor, Bhilai School of Engineering, Chhattisgarh Swami Vivekanand Technical University, Bhilai, C.G., India This paper aims to highlight the importance or impact of Online advertising on consumer behavior. The paradigm of marketing is that consumers will maximize their own utility and will prefer low-costs, high quality products to high priced, added value brands. Which results the extent and variety of online advertisement is growing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is vital. This study seeks to explore the factors that contribute to the effectiveness of online advertisements and affect consumer buying intention or behavior. for full paper please visit below link http://soci...

Periodic Research   ( P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-7, ISSUE-4 (Part-1) May-2019 E: ISSN No. 2349-9435 )  Abstract Vijendra Dhyani  Visiting Professor, Deptt. of Marketing, JIMS Jagan Institute of Management Studies, Delhi, India Sudha Dhyani  Senior Assistant Engineer, Bharat Electronics Limited, Ghaziabad, India With the advent of organized retailing in India, organizations were faced with two basic challenges – first was to increase the footfall at the retail store, and second to increase the purchase spending with every visit. Significant revolution in the retailing format, lead to emergence of organized customer relationship management in the form of Loyalty Program. The study has been conducted with the basic aim of analyzing the customer’s perception about Loyalty Programs prevalent in the retail sector. The study reveals the insight of the consumers towards the loyalty programs run by the retailers. The area chosen for this study was n...