A Pragmatic Study of Impact of Advertising on Social and Moral Values of Children

Asian Resonance(P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-IV, ISSUE-IV, October-2015 E: ISSN No. 2349-9443)   

Abstract


 Jaiman Preet Kaur 

Research Scholar, Deptt.of IRC-UHVE IKG-Punjab Technical University, Kapurthala, Punjab


Jagmeet Singh Bawa

 Joint-Director, Deptt.of IRC-UHVE, IKG-Punjab Technical University, Kapurthala, Punjab

Every day, one comes across infinite advertisements for various products and this excessive intervention of media in our day to day lives cannot be side lined since it impacts all those surrounded by it. Value education and environmental education for sustainability are both spheres of education research that have manifested rapid and overlapping development in recent years. This paper aims at studying the significant impact of advertisements on social and moral values of children. The main objective of this paper is to identify and evaluate the significant difference between the opinions of respondents related to various income and occupational groups. It is found that children are behaving improperly due to obscene, fake and unethical advertisements. Researchers claim that advertising has led to violence among teenagers, obscenity has degraded the standard of women portrayal in advertisements and there are no control measures to evaluate adult entertainment eg. Sex, alcohol, tobacco products etc. while taking children as consumers in consideration. Therefore, degradation of relationships in Indian families and the misleading and untruthful content of advertisements are other points of concern illustrated by the study.

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/1/73/1512231139291st%20jagmeet%20bawa%20final.pdf


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