Dominant Narratives in Print Media: An Analysis

Periodic Research (P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-IV, ISSUE-III, February-2016 E: ISSN No. 2349-9435)


Abstract


 Sabeha Mufti 

Associate Professor, Deptt. of Media Education Research Centre, (MERC), University of Kashmir, Srinagar, J&K


Aadil Showkat

 Research Scholar, Deptt. of Media Education Research Centre, (MERC), University of Kashmir, Srinagar, J&K

Media has been able to set a dialogue about different events and happenings that help to nurture ideologies and shape reality. These ideologies in turn have led to on-set of diverse range of discourses within media and these procedures interplay together to construct a definite discourse. Therefore, it can be said that media sets the agenda for the people and can lead to the development of a prominent discourse. Within this context, Print Media discourse has tremendous scope for interactivity. It provides a platform for exchange of ideas and experiences. Salience, agenda setting and gate-keeping of different news items over a period of time help in building a definite discourse. Media content portray and reflect multiple discourses. These can vary from political, socio-cultural, to economic and entertainment. The discourses can also be multi –layered or even have a local, regional, national or international perspective. This study is an attempt to study the dominant discourse prevailing in print media and its representation by analyzing content of national and local dailies. The paper will identify, analyze and interpret the various discourses portrayed by print media and also the discourse presented by print media within the dominant frame. 

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/2/98/1605070538401st%20sabeha%20mufti.pdf

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