Perception of the Consumers towards the Loyalty Plan of Pantaloons Retail in Delhi NCR

Periodic Research (P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-7, ISSUE-4 (Part-1) May-2019 E: ISSN No. 2349-9435 )

 Abstract



Vijendra Dhyani 

Visiting Professor, Deptt. of Marketing, JIMS Jagan Institute of Management Studies, Delhi, India




Sudha Dhyani 

Senior Assistant Engineer, Bharat Electronics Limited, Ghaziabad, India

With the advent of organized retailing in India, organizations were faced with two basic challenges – first was to increase the footfall at the retail store, and second to increase the purchase spending with every visit. Significant revolution in the retailing format, lead to emergence of organized customer relationship management in the form of Loyalty Program. The study has been conducted with the basic aim of analyzing the customer’s perception about Loyalty Programs prevalent in the retail sector. The study reveals the insight of the consumers towards the loyalty programs run by the retailers. The area chosen for this study was noida.The consumers were asked to give their opinion on the loyalty program and payback schemes with specific reference to Pantaloons.

for full paper please visit below link http://socialresearchfoundation.com/upoadreserchpapers/2/299/1908301202091st%20vijyendra%20dhyani.pdf

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