A Study of Factors Affecting Online Advertising and Its Impact on Consumer Buying Behavior

Periodic Research (P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-7, ISSUE-2, November-2018 E: ISSN No. 2349-9435)

 Abstract



 Preeti Sahu 

Ex. Assistant Professor, Bhilai School of Engineering, Chhattisgarh Swami Vivekanand Technical University, Bhilai, C.G., India

This paper aims to highlight the importance or impact of Online advertising on consumer behavior. The paradigm of marketing is that consumers will maximize their own utility and will prefer low-costs, high quality products to high priced, added value brands. Which results the extent and variety of online advertisement is growing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is vital. This study seeks to explore the factors that contribute to the effectiveness of online advertisements and affect consumer buying intention or behavior.

for full paper please visit below link http://socialresearchfoundation.com/upoadreserchpapers/2/240/1908121040291st%20preeti%20sahu.pdf 

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