An Empirical Study of Influence of Advertising on Students’ Perception, Values and Behaviour

Periodic Research (P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-7, ISSUE-4, May-2019 E: ISSN No. 2349-9435)

 Abstract



 Jaiman Preet Kaur 

Head, Deptt. of Business Management, Arni School of Commerce and Management, Arni University, Himanchal Pradesh

Jagmeet Bawa

 Assistant Professor, Deptt. of Humanities, Languages Cultural Studies, IKG-Punjab Technical University, Kapurthala, Punjab

Advertisements play the role of a forceful corroboration for students to act as consumers in response. Researchers claim that advertising has led to violence among adolescents, vulgarity and obscenity has tainted the standard of women portrayal in advertisements and there are no control measures to appraise adult entertainment e.g. Sexually provoking ads, alcohol based ads, tobacco products’ ads etc. while taking students as consumers in consideration. Therefore, the present study is an attempt to examine the ill effects of advertising on social values of school students and the measures to rectify that impact. In total, 250 school students were selected for the study from different private and public schools of the state of Punjab. For testing the hypothesis, statistical tests like frequency distribution, mean, descriptive statistics and correlation were used.

for full paper please visit below link http://socialresearchfoundation.com/upoadreserchpapers/2/275/1906240555501st%20jagmeet%20bawa.pdf

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