Consumers Brand Preference of Smart Phone - An Empirical Study with Reference to Jorhat Town of Assam

Periodic Research (P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL. -5, ISSUE-3, February-2017 E: ISSN No. 2349-9435)


Abstract

 Sarat Borah 

Head & Associate Professor, Deptt.of Business Management, CKB Commerce College, Jorhat, Assam

There are lots of Smartphone brands available in India. It is very much impossible for anyone to decide which the best is. The behaviour of today’s consumers are different than that the earlier consumers. Now the consumers are conscious both in terms of price and quality. So it is necessary to every marketer to study about consumer behaviour. This paper examines the consumers brand preference and reasons for purchasing a particular brand of Smartphone.

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/2/140/1705110846531st%20sarat%20borah.pdf

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