Corporate Social Responsibility: Initiatives in Healthcare Sector and its Impact on Rural Development

Periodic Research (P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-IV, ISSUE-I, August-2015 E: ISSN No. 2349-9435)

Abstract



 Hardeep Kaur

 Research Scholar, Deptt. of International Resource Centre, Universal Human Values, Punjab Technical University, Kapurthala


Jagmeet Bawa

 Joint-Director, Deptt. of International Resource Centre, Universal Human Values, Punjab Technical University, Kapurthala

Rural area, especially the health sector has been sidelined by many governments and the corporate sector long ago. With the advent of the concept of Corporate Social Responsibility, Corporate Citizenship and Sustainability, Rural Development in context to health related development has come to forefront of these groups. Even Companies Act, 2013 have mandated that a corporate at least invest 2% of their average net profit in CSR activities. The present paper attempts to explore into the CSR initiatives of private and public companies towards Health Sector especially in rural area, as it has become the very important stakeholder for these corporations. Twenty five companies pertaining to various sectors of Automobiles, Information Technology enabled Services, Pharmaceuticals, FMCG, Banking etc. Across India have been selected for the purpose of study. The methodology opted for the present study is relied on the Review of Literature, internet based research, case studies and various websites devoted to CSR. The paper concludes with the benefits of Corporate Social Responsibility on Rural Development as well as on the well-being and goodwill creation of these companies and the best practices adopted within different sectors.

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/2/66/1511060620041st%20jagmeet%20bawa.pdf

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