Rural Tourism and Quality of Life in West Bengal, India: A Tourism Impact Study
Periodic Research (P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL. -6, ISSUE-1, August - 2017 E: ISSN No. 2349-9435)
Abstract
Assistant Professor Deptt. of Tourism Management, The University of Burdwan, West Bengal,
Nilanjan Ray
Assistant Professor, School of Management, Adamas University, West Bengal,
The purpose of this study is to explore rural tourism potentials in West Bengal, which acts as an incentive to promote rural economy, socio-cultural changes, environmental change and life style of the people residing around the tourist sites. In a pilot survey conducted by the researchers, it has been observed that due to tourism development at this location lead to improvement in community amenities like communication, sanitations, transportation facilities and living standard for the people in general. This current study aims at assessing the impact of rural tourism policy on this destination in terms of growth of economy, employment prospect, livelihood and changes in life style of the local people.
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