Soft Furnishings: Extent of Factors Considered Before Purchasing and Satisfaction Experienced by the Homemakers of Vadodara City

Asian Resonance(P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-8, ISSUE-1, January 2019 E: ISSN No. 2349-9443)

Abstract

Shilpi Saraswat 

Assistant Professor Deptt. of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara,Gujrat,India


Kavita Shah 

Temporary Teaching Assistant Deptt. of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujrat,India


Rakhi Das Gupta 

Temporary Teaching Assistant, Deptt. of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujrat,India

Soft Furnishings are essential element used to design various interior spaces. Soft furnishings are used in interior spaces in several ways by diverse users. It gives identity to interior spaces. The consumers prefer the use of furnishings because they help them in carrying out activities in a more comfortable way. Soft furnishings such as upholstery cover for sofas and chairs, bed and table linens, cushion, draperies, carpets, rugs, curtains etc. are used. They are flexible and can be easily change interior spaces. Furnishings are selected or purchased depending on the user’s choices and preferences as every users have different character, lifestyle, habits, ideas and culture. The type of soft furnishings acts as most important element for users comfort and satisfaction. Therefore it became essential to find out the extent of selection factors considered before purchasing soft furnishings and extent of satisfaction derived. The present research was descriptive in nature. The data were gathered through questionnaire on a sample of 250 homemakers from Vadodara city selected through random sampling. The questionnaire contained four sections viz. background information, types and frequency of furnishings purchased, selection factors considered before purchasing soft furnishings and extent of satisfaction with the furnishings purchased. It was duly validated by the experts. The findings of the study revealed that majority of the respondents. It was found that majority of the respondents purchased Cushion cover, Blankets, Cushion, Sofa covers, and Bed linens from showrooms. The results revealed that majority of the respondents considered several features of furnishings and services being offered before purchasing soft furnishings to a high extent. Majority of the respondents weresatisfied to high extent with the soft furnishing purchased. The findings had implications on the manufacturer, designers and retailers who can identify the factors of considerations and satisfaction by the consumers. 

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/1/255/1907111145291st%20shilpi%20saraswat.pdf

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