A Comparative study of Consumer Buying Behaviour Regarding Organized and Unorganized Retail Sector of Hisar (Haryana)

Asian Resonance(P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-7, ISSUE-3, July-2018 E: ISSN No. 2349-9443)

Abstract


 Suman Behmani

 Research Scholar, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India


Monika Bargujjar 

Research Scholar, Deptt.of Applied Psychology, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, India

This piece of research is an effort to study the buying behaviour of young consumers and their preferences regarding their shopping style, and choices from local kirana shops and shopping malls. For this purpose, a sample of 119 male and female young adults was taken from Hisar city. Results show that there are significant gender differences and males are more inclined towards shopping from shopping malls as compared to females. Further results show that overall these young adults are more inclined towards shopping form shopping malls as compared to local kirana shops. Factor analysis further separated these 15 statements into four groups. Although Hisar is a small city as compared to other big cities of Haryana but results show that the preferences of these young adults are changing if earlier researches and social image of the area is taken into consideration.

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/1/223/1907100746101st%20monika%20bargujjar.pdf

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