A Study on Psychosocial Correlates of Clothing Preferences Among Youngsters with Respect to Gender

Asian Resonance(P: ISSN No. 0976-8602 RNI No.UPENG/2012/426228 VOL.-IV, ISSUE-I, January-2015  E: ISSN No. 2349-9443) 

Abstract


 Ranjana Upadhayay

 Assistant Professor, Deptt. of Home Science, Institute for Excellence in Higher Education (IEHE), Bhopal (MP).

Gender differences in Clothing Preferences have been reflected time and again. Researches prove that there has been a difference in preference of clothing and styling as far as gender is concerned. This study was conducted with regard to gender preference and it was found there was a difference between preferences of boys and girls and relation to psycho-social correlated of clothing preferences. For this study questionnaire was formed and filled by the college going students from technical and nontechnical colleges of Bhopal. Decorative, expensive, fitted, branded, attractive, fashion and changes in clothing was preferred more by girls as compared to boys. Maintenance of clothes and parents choice in choosing clothes was preferred moderately by boys as compared to girls.

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/1/32/150423125850ranjana%20upadhaya.pdf


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