Application of Porters Five Force Model on Selected Sugar Industries of India

Asian Resonance(P: ISSN No. 0976-8602 RNI No.UPENG/2012/426228 VOL.-III, ISSUE-IV, October-2014 E: ISSN No. 2349-9443) 

Abstract

 Anisha Satsangi 

Assistant Professor, Deptt. of Applied Business Economics, DEI Deemed University, Dayalbagh, Agra.

Sugar production in India has been cyclical in nature. An estimated 75 per cent of the population depends on the sector either directly or indirectly. The Uttar Pradesh sugar industry has a bright future as one of the prospective players in the global sugar market. The demand for sugar across the world has been growing exponentially. The Uttar Pradesh sugar industry with its capacity can cater to this international demand. The advantages of the Uttar Pradesh sugar industry are that the cost of production is quite low and the climatic conditions and the conditions of the soil are favourable to the sugarcane production. The region of India where the state of Uttar Pradesh lies is one of the most fertile lands in India called the 'doab'. This is an extremely fertile belt of lands between the rivers Ganges and Jamuna. To boost the production of the Uttar Pradesh sugar industry, the government of Uttar Pradesh is likely to set up a research and development unit which would develop better sugarcane plants to have better yield and diseases-resistant crops to ensure that the industry has a sustainable growth. There are broad areas of public intervention that regulate the sugar market in India.
1. both the Central and the State Governments set a price support for sugar cane.
2. sugar quantities to be sold in the market also impose on the sugar factories a so-called sugar levy, by which they are required to sell at below market price to the public distribution canters.
           In this paper the focus will be on the impact of Porters five force model on Shree Renuka Sugars ltd. SRSL west coast of India, near the port of Kandla, Bajaj Hindustan Ltd. BHL, Chitrakoot district in Uttar Pradesh, EID Parry India Ltd. EID Ramanathapuram district, Balrampur Chini Mills Ltd. BCML.

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/1/25/150223090734english.pdf


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