Destination Promotion & E-Tourism: An Assessment of Online & Offline ICT Uses for Sikkim

Asian Resonance (P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622 VOL.-6, ISSUE-4, October - 2017 E: ISSN No. 2349-9443)

Abstract


 Dillip Kumar Das 

Assistant Professor, Deptt.of Tourism Management, The University of Burdwan, West Bengal, India


Debasish Batabyal

 Assistant Professor, Deptt.of Business Administration, Management College, Kolkata, West Bengal, India


Pradip Kumar Das

 Assistant Professor, Deptt.of Business Administration, Sikkim Central University, Sikkim, India

The very basic presence of destination management organizations along with the industry players in World Wide Web is not all. Rather, the diversified usability is imperative even with many off line peripheral operations. The new means and uses of ICT have added a new meaning and wide domain with increasing strategic alliances and partnerships. Many off line information retrieving facilities have now become online with a scope for more updates and options. At this juncture of becoming off line to fully online, analysis of choosing a source of travel information for various uses is praise worthy and guide-full to similar tourist destinations of many developing nations in South Asia. The present article is an attempt to determine the future promotional strategy through the formulation of its mix by identifying the source of information (or enquiry) for tourists visiting Sikkim and actual booking made. This is done with a primary data collection in all four districts head quarters in Sikkim and statistical tools are Kendell‘s coefficient of concordance, Kolmogorov-Smirnov test and simple percentage analysis. 

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/1/183/1907110756281st%20dilip%20kumar%20das.pdf


Comments

Post a Comment

Popular posts from this blog

Management of Cytotoxic Drugs And Related Wastes Disposal

  Anthology : The Research   ISSN: 2456–4397   RNI No.UPBIL/2016/68067   Vol-6* Issue-9*December-2021   Paper Submission: 01/12/2021, Date of Acceptance: 10/12/2021, Date of Publication: 11/12/2021 t Mridula Verma  Associate Professor,  Dept. of Chemistry  M.M.H College,  Ghaziabad, U.P., India                                                                           Abstract Cytotoxic drugs are intended primarily for the treatment of cancer. They are known to be highly toxic to cells, mainly through their action on cell reproduction. Many have proved to be carcinogens, mutagens or teratogens. Patients receiving therapeutic doses of these drugs have exhibited many adverse effects, including cancers. All people who came in contact with cytotoxic drug...
Read more

गृह प्रबन्ध में बचत की आव‛यकता और महत्व The Need and Importance of Saving In Home Management

Image
  Anthology : The Research   ISSN: 2456–4397 RNI No.UPBIL/2016/68067 Vol-6* Issue-2* May- 2021 Paper Submission: 03/05/2021, Date of Acceptance: 14/05/2021, Date of Publication: 25/05/2021    प ूजा पल्लवी असिस्ट ेंट प्रोफेसर, गृह विज्ञान विभाग, गया प्रसाद स्मारक राजकीय महिला स्नातकोŸार महाविद्यालय, अम्बारी, आजमगढ़, उŸार प्रदे‛ा, भारत                                                      Abstract   व्यक्ति का जीवन उतार-चढ़ाव भरा अनि‛िचत होता ह ै। परिवार की वर्तमान व्यवस्था के साथ-साथ व्यक्ति का े उसक े भविष्य की चिंता होती ह ै, जिसके लिए वह आय का कुछ हिस्सा बचत के रूप में सुरक्षित रखता ह ै। यह बचत परिवार के भविष्य को सुरक्षा प्रदान करती ह ै। आकस्मिकताओं, भावी जरूरतों के लिए बचत ही परिवार का सहारा होती ह ै।...
Read more

Utilization of Information Sources By Farmers

Image
Periodic Research   ( P: ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-7, ISSUE-4, May-2019 E: ISSN No. 2349-9435 )  Abstract   Anita Bhawaria  M.Sc. Student, Dept. of Home Science, University of Rajasthan, Jaipur, Rajasthan, India Kesar Chayal  Assistant Professor, Dept. of Home Science, University of Rajasthan, Jaipur, Rajasthan, India The present study was an attempt to investigate the preference of information sources by agriculture farmers. Study was conducted in Jaipur district of Rajasthan. 75 respondents were selected through random sampling method for the study and personal interview technique was used for data collection. Data related to information source used by the farmers revealed that mobile phone was the most preferred source by the farmers (70.66%). Farming helping apps (56%), television (53.33%), internet (52%) and local leader /neighbors (41.33%) always used by the farmers for accessing agriculture information. Study further revealed th...
Read more