Revival of J&K Silk Industry through External and Internal Branding A Study of District Pulwama in J&K

Asian Resonance(P: ISSN No. 0976 - 8602 RNI No.UPENG/2012/42622 VOL.-IV, ISSUE-III, July-2015 E: ISSN No. 2349 - 9443)

Abstract


 Farzana Gulzar

 Sr.Assistant Professor The Business School University of Kashmir, Hazratbal, Srinagar


Samiya Gul 

Research Scholar The Business School University of Kashmir, Hazratbal, Srinagar

Sericulture industry has occupied a prominent place in the industrial development in Jammu and Kashmir. J&K is the only state which produces the best quality bivoltine silk which is regarded as one of the finest fabric in the world. The Sericulture experts of Japan have recognized the superiority of natural climatic conditions in the state favourable for the development of Sericulture and for the production high grade raw silk of international quality. This industry attained a unique importance among all other sectors and provides an excellent and unique opportunity for socio-economic progress in the developing countries. There is an immense potential for the development of this agro-industry in Jammu and Kashmir State, because of the favourable climatic conditions, offers tremendous scope for the cultivation of mulberry and the development of good quality raw silk, as well as opportunity to uplift the status of economically poor in the rural Kashmir in particular. The aim of this paper is to highlight the present status of Sericulture in India with special reference to District Pulwama and to suggest some remedial measures to the various stakeholders of the Silk industry.

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/1/61/1510151233561st%20farzana%20gulzar.pdf


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