Woman Entrepreneur: Steps to Success in India
Asian Resonance(P: ISSN No. 0976-8602 RNI No.UPENG/2012/42622
VOL.-IV, ISSUE-IV, October-2015 E: ISSN No. 2349-9443)
Abstract
Assistant Professor, Deptt.of M.B.A., Apollo Institute of Technology, Kanpur
Economic development of any country will be lop-sided without involving women who constitute half of the world population. For women entrepreneurs, “ starting and operating a business involves considerable risks and difficulties regarding obtaining lines on credit, problems in marketing management, production, advertising and packaging and other socio-personal, managerial, technical, Raw-material Inventory, Financial and governmental assistance problems. This paper proposes to identify the major problems of women entrepreneurs with the objectives of analyzing the various problems faced by them and by suggesting the remedial measure which will help in the acceleration of women entrepreneurship.
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