A Review on the Rural Societal Trends towards Social Media during Covid-19 Pandemic in India.

  Innovation : The Research Concept ISSN: 2456–5474 RNI No. UPBIL/2016/68367 Vol.-6* Issue-1* February- 2021)

Paper Submission: 003/02/2021, Date of Acceptance: 15/02/2021, Date of Publication: 25/02/2021

 








 Manohar Kumar
 Assistant Professor,
 Dept. of History, 
Saltora Netaji Centenary College, 
Bankura, West Bengal, India

                                                         Abstract

 Trend towards changes is an old phenomenon. Societal trends basically related to the course of development of civilization based on the environmental situation. The outbreak of covid-19 has brought about severe changes in the normal way of life. Due to this sudden attack, the rural people of India suffered a lot. It has spread its dark shadow over the every activity of human society but at the same time, it has created an opportunity towards digital transformation in India. It is very significant to learn that during the rule of pandemic covid-19, even the jobless family or the families from below poverty line are accessing social media with costly smart phones for interaction. This trend is growing rapidly among the rural people and the numbers of internet users are increasing day by day in comparison with the pre-pandemic era. Right from the children to the old aged persons including women and girls are quite at ease with mobile smart phone having internet connectivity. In fact, rural society of India is experiencing a new way of life with online interaction by accessing the electronic media. Gradually, it becomes a societal trend towards the digital systemisation of India. This paper deals with the growing tendency of the rural people towards digital system during this time; the root causes for such trend towards social changes and its positive and negative impact on the societ

for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/6/411/2105270627481st%20manohar%20kumar%2013756.pdf

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