Purchase Decision in Life Insurance Industry

 Periodic Research ISSN No. 2231-0045 RNI No. UPBIL/2012/55438 VOL.-9, ISSUE-4 May -2021

Paper Submission: 03/05/2021, Date of Acceptance: 16/05/2021, Date of Publication: 25/05/2021








Yesha Mehta 
Assistant Professor, 
Thakur Institute of Management 
Studies & Research, Mumbai, 
Maharashtra, India











Nikunj Sunil Shrimankar 
Student, 
Thakur Institute of Management 
Studies & Research, Mumbai, 
Maharashtra, India












Rohan Sharma 
Student, 
Thakur Institute of Management 
Studies & Research, Mumbai, 
Maharashtra, India











Asavari Thakur 
Student, 
Thakur Institute of Management 
Studies & Research, Mumbai, 
Maharashtra, India

                                                   Abstract

 The study is all about factors considered while buying insurance policies. The study is specific to life insurance policies purchase in India. The study is carried in Mumbai area and hence the results may be representing urban culture. As anticipated, Indian people are saving money upto 10% of their income but most of them would go to government companies when it comes to insurance products. The literacy about insurance industry is little less even in case of educated, urban professionals. Purchase are mainly due to tax implications and not by financial planning or long term goals

    for full paper please visit below link :

http://www.socialresearchfoundation.com/upoadreserchpapers/2/427/2107231159241st%20yesha%2014292.pdf

 

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